What you “think and feel”, your beliefs, influences what you “say and do”, your actions.
Archetypes are like a code that unlocks the ways in which you think, feel and act – an invaluable tool for personal growth, better communication and stronger relationships.

Archetypes can be a powerful tool for growth.
They’re usually represented as a character with certain qualities or traits. Whether it’s the achiever, the jester, or the catalyst, these Archetypes can help you explore who you are and how to be your best self. So, get ready to take your superpowers to a whole new level!
Get ready for some serious personal growth!
Archetypes provide you with an internal framework to make sense of the world, creating a kind of default setting for how you behave and interact. They help you establish your identity and express yourselves in ways that are meaningful to you. Your Archetypes shape how you take in information, how you react and respond to events, conversations and relationships.
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Archetypes - The Characters In The Stories We Tell Ourselves
Archetypes shape how you take in information, how you react and respond to events, conversations and relationships. And help you to develop a setting for how you behave and interact. Learn about archetypes>>
By understanding the concept of archetypes, we can gain insight into our own behaviors, as well as those of others. Let’s take a look at how archetypes can be used to unlock our creative potential. Learn why leadership archetypes are important>>
We are the stories we tell of ourselves, of our team and of our business. Learn how archetypes help transform leaders to who they aspire to be>> and find your business archetypes>>
In chapter 5 of our ultimate change guide, how the characters in your story are important for effectively leading change. Read about The Characters In Your Change Story>>
Archetypes are the keys to unlocking your true potential.
So next time you find yourself responding in a certain way to a situation or person without really thinking about it, take a step back and consider the Archetypes at play. It may be that your existing pattern of behavior is hindering or helping communication and you can use this knowledge to identify when it’s time to change things up!
Remember – your Archetypes are not fixed, they’re dynamic patterns that can be shifted over time. So don’t be afraid to explore different types of Archetypes and allow yourself to grow. With a little bit of insight, you can start using your Archetype patterns in more productive ways!