What are Archetypes?

"Archetypes are like the superheroes of psychology – they have mysterious powers that can help you understand yourself and the world around you."

What you “think and feel”, your beliefs, influences what you “say and do”, your actions.


Archetypes are like a code that unlocks the ways in which you think, feel and act – an invaluable tool for personal growth, better communication and stronger relationships.  


Archetypes can be a powerful tool for growth. 

They’re usually represented as a character with certain qualities or traits. Whether it’s the achiever, the jester, or the catalyst, these Archetypes can help you explore who you are and how to be your best self. So, get ready to take your superpowers to a whole new level!

Archetypes 101: Get ready for some serious personal growth!

Archetypes provide you with an internal framework to make sense of the world, creating a kind of default setting for how you behave and interact. They help you establish your identity and express yourselves in ways that are meaningful to you. Your Archetypes shape how you take in information, how you react and respond to events, conversations and relationships.

Archetypes are the keys to unlocking your true potential. 

So next time you find yourself responding in a certain way to a situation or person without really thinking about it, take a step back and consider the Archetypes at play. It may be that your existing pattern of behavior is helping or hindering communication and you can use this knowledge to identify when it’s time to change things up!

Remember – your Archetypes are not fixed, they’re dynamic patterns that can be shifted over time. So don’t be afraid to explore different types of Archetypes and allow yourself to grow.  With a little bit of insight, you can start using your Archetype patterns in more productive ways!

Archetypes 102: Get ready for some serious team growth!

Archetypes and teams go hand in hand. Exploring the unique archetypes that each team member brings to the table can be beneficial in accelerating team trust and setting a foundation for authenticity. For example:

1. Improve communication:

Understanding your own and other’s archetypal behaviors helps you become more aware of how your actions can impact others – this improved awareness leads to better communication, understanding and collaboration. Team members can anticipate each other’s behavior, and communicate more effectively by acknowledging different perspectives. 

2. Increase collaboration: 

Recognizing archetypes helps teams recognize their collective synergies, enabling them to work together better and take advantage of the collective strengths. Team members are able to coordinate their efforts more efficiently and effectively in pursuit of a common goal or mission. This improves Ideation and innovation strategies in pursuit of a common goal. You can gain a better appreciation of your unique gifts that each team member brings to the table, ultimately leading to smoother collaboration and higher performance levels. 

3. Improve communication: 

Understanding how archetypes shape your behavior and communication styles, can help teams to become more mindful about communicating with each other and avoid potential misunderstandings. They can act as useful guides that help us navigate challenging conversations and better manage difficult relationships. Your archetypes better understand the motivations and behaviors of others, which gives you more insight into how we can work together more effectively. In this way, they can help us maintain strong connections with those around us and foster healthier communication.  

4. Connect to purpose: 

Exploring archetypes offers insight into why individuals are drawn to certain projects or activities, helping teams to connect to their shared purpose more deeply.

5. Strengthen relationships: 

By understanding your archetypal tendencies and those of others, you can foster more meaningful relationships with better understanding and empathy. Ultimately, this leads to healthier connections that are built on trust and mutual respect. 


Archetypes allow us to unlock our creative potential and approach tasks differently – all essential factors for driving effective team performance. So let’s begin exploring! Who knows what insights you might uncover? Good luck! 🙂


Archetypes 103: Shift Conflict to Creative Conversation


Every Archetype has a shadow side. This is the unconscious parts of your personality that are not always visible or expressed. It includes fears, insecurities, and hidden desires that oftentimes lead you to make poor decisions or engage in destructive behaviors. The key to harnessing the power of the shadow side is to be aware of it and recognize when it is influencing your actions.


By understanding when the shadow side is not serving you, you can learn how to better manage yourself. You can also use this knowledge to help others gain insight into their own shadows, enabling them to make more informed decisions about their behavior and choices in life.


Understanding the shadow side of our archetypes can shift conflict to creative conversation. When team members understand and value the unique perspectives and gifts of each other, it is easier for members to assume positive intent.  Positive intent creates a safe place to seek to understand each other and avoid jumping to conclusions. Conflict can easily be resolved and creative solutions are more easily generated. 


The shadow side does not serve you when it creates conflict that can lead to unhealthy dynamics within your team. By understanding how different archetypal patterns may contribute to team dysfunction, teams can more easily recognize and address potential issues before they escalate.


Exploring the dynamics of individual archetypes is a great way to build trust, strengthen relationships, promote productivity and improve overall team performance. So why not take the time to learn about the different types of Archetypes and allow yourself to grow? With a little bit of insight and exploration, you’ll be well on your way to success.


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